'Who Wants Next' Named to CLIO Sports Award Shortlist
NEWPORT NEWS, Va.--The Atlantic 10 Conference’s “Next” campaign, which included the 2-minute video “Who Wants Next?” has made the CLIO Sports Awards shortlist.
The campaign, the creative of which was designed by 160over90, is one of a number of finalists for the Grand CLIO Sports Award. Other finalists include campaigns by Mastercard, Coca-Cola, Duracell, BMW, Dick’s Sporting Goods and COVERGIRL.
The Grand CLIO Sports winners and specialty awards will be presented onstage on Thursday, July 17 in New York City while category winners will be highlighted throughout the show and after party.
The video and microsite, which was used through February and March at the peak of the college basketball season, can be found at WhoWantsNext.com.