stop
Advertisement
Winter Gear Sale
SCORES
SUNDAY 01/18
5:00 PM
St. Bonaventure
70
Dayton
86
Women's Basketball
TUESDAY 01/20
7:30 PM
Davidson
77
Dayton
60
Men's Basketball
WEDNESDAY 01/21
12:00 PM
Fordham
65
Massachusetts
42
Women's Basketball
WEDNESDAY 01/21
7:00 PM
George Washington
83
Duquesne
56
Women's Basketball
WEDNESDAY 01/21
7:00 PM
Dayton
77
Rhode Island
33
Women's Basketball
WEDNESDAY 01/21
7:00 PM
St. Bonaventure
51
VCU
61
Women's Basketball
WEDNESDAY 01/21
7:00 PM
Saint Joseph's
62
Massachusetts
56
Men's Basketball
WEDNESDAY 01/21
7:00 PM
La Salle
47
Saint Louis
76
Women's Basketball
WEDNESDAY 01/21
7:00 PM
Davidson
48
Richmond
56
Women's Basketball
THURSDAY 01/22
7:00 PM
Fordham
59
George Washington
79
Men's Basketball
THURSDAY 01/22
7:00 PM
Duquesne
OT
St. Bonaventure
OT
Men's Basketball
THURSDAY 01/22
7:00 PM
Rhode Island
59
La Salle
47
Men's Basketball
FRIDAY 01/23
7:00 PM
Saint Louis
61
VCU
63
Men's Basketball
SATURDAY 01/24
1:00 PM
VCU
56
Dayton
75
Women's Basketball
SATURDAY 01/24
1:00 PM
Duquesne
83
Davidson
47
Women's Basketball
SATURDAY 01/24
1:00 PM
La Salle
48
George Washington
67
Women's Basketball
SATURDAY 01/24
2:00 PM
Saint Joseph's
66
St. Bonaventure
48
Women's Basketball
SATURDAY 01/24
2:00 PM
George Washington
74
Duquesne
59
Men's Basketball
SATURDAY 01/24
2:00 PM
Richmond
64
Massachusetts
44
Women's Basketball
SATURDAY 01/24
2:00 PM
George Mason
47
Rhode Island
55
Women's Basketball
SATURDAY 01/24
4:00 PM
Saint Louis
54
Fordham
50
Women's Basketball
SATURDAY 01/24
7:00 PM
Dayton
63
Richmond
60
Men's Basketball
SATURDAY 01/24
7:00 PM
George Mason
73
Davidson
80
Men's Basketball
SATURDAY 01/24
7:00 PM
Saint Joseph's
52
Penn
56
Men's Basketball
SUNDAY 01/25
2:00 PM
Rhode Island
53
St. Bonaventure
48
Men's Basketball
TUESDAY 01/27
7:00 PM
La Salle
Saint Joseph's
Men's Basketball
TUESDAY 01/27
7:00 PM
VCU
George Washington
Men's Basketball
WEDNESDAY 01/28
11:30 AM
Saint Louis
Saint Joseph's
Women's Basketball
WEDNESDAY 01/28
12:00 PM
Richmond
Dayton
Women's Basketball
WEDNESDAY 01/28
7:00 PM
Richmond
Duquesne
Men's Basketball
WEDNESDAY 01/28
7:00 PM
VCU
George Mason
Women's Basketball
WEDNESDAY 01/28
7:00 PM
Davidson
Fordham
Women's Basketball
WEDNESDAY 01/28
7:00 PM
St. Bonaventure
Duquesne
Women's Basketball
WEDNESDAY 01/28
7:00 PM
Fordham
Rhode Island
Men's Basketball
THURSDAY 01/29
7:00 PM
Massachusetts
Dayton
Men's Basketball
THURSDAY 01/29
7:00 PM
George Mason
Saint Louis
Men's Basketball
FRIDAY 01/30
7:00 PM
Rhode Island
Richmond
Women's Basketball
SATURDAY 01/31
12:15 PM
Saint Joseph's
Davidson
Men's Basketball
SATURDAY 01/31
2:00 PM
George Mason
George Washington
Women's Basketball
SATURDAY 01/31
2:00 PM
Fordham
Duquesne
Women's Basketball
SATURDAY 01/31
2:00 PM
VCU
Richmond
Men's Basketball
SATURDAY 01/31
2:00 PM
Rhode Island
George Washington
Men's Basketball
SATURDAY 01/31
2:00 PM
Massachusetts
St. Bonaventure
Women's Basketball
SATURDAY 01/31
2:00 PM
Davidson
Saint Joseph's
Women's Basketball
SATURDAY 01/31
3:00 PM
Dayton
Saint Louis
Women's Basketball
SATURDAY 01/31
4:00 PM
Saint Louis
Massachusetts
Men's Basketball
SATURDAY 01/31
7:00 PM
Duquesne
George Mason
Men's Basketball
SATURDAY 01/31
7:00 PM
St. Bonaventure
La Salle
Men's Basketball
SATURDAY 01/31
7:00 PM
VCU
La Salle
Women's Basketball
SUNDAY 02/01
2:00 PM
Dayton
Fordham
Men's Basketball
About The Atlantic 10
stop
Article Image
Courtesy: Atlantic 10 Conference

Atlantic 10 Unveils New Logo

Release: 06/30/2014
Files available Send this article to a friend Print RSS

NEWPORT NEWS, Va.—The Atlantic 10 Conference unveiled a new brand identity Monday. The new identity includes a logo redesign, brand identity and an in-depth usage guide, a first for the A-10.

Developed in conjunction with branding agency 160over90, which also produced the A-10’s nationally recognized “Next” campaign, the new logos include the primary wordmark, secondary versions of that mark and a shield for non-traditional and social media usage. The refreshed logos tie into the lineage of the previous A-10 mark, while also incorporating revised colors (PMS red 485 and PMS neutral black).

The new marks incorporate imagery of speed and strength, and are a direct reflection of the overall message developed during the “Next” campaign. The marks were designed to portray the Atlantic 10’s core values of winning, success, leadership, community service and academic excellence.  The league has historically been known for its grittiness and uncompromising work ethic that has led to sustained excellence in athletics and academics.

“The Atlantic 10 Conference has a proud and rich history, thus it was time to redesign our logo highlighting the strength, speed and commitment of this league,” stated Commissioner Bernadette V. McGlade. “Our branding has been updated and modernized to keep pace with our membership. I love the versatility of the new marks, including the ability of our membership to utilize the conference logos in their own approved color palette.”

Since the 2007–08 season, Atlantic 10 basketball programs have earned 75 postseason invitations, including 39 NCAA Tournaments bids. This past March, the A-10 had a record six teams in the men’s NCAA Championship bracket and three teams in the NCAA Women’s Championship bracket.  Combining this athletic success with nationally recognized top five rankings in the NCAA’s academic metrics (Graduate Success Rate and Academic Progress Rate), a picture of excellence emerges.

Earlier this year, the Atlantic 10 and 160over90 combined to create the “Next” Campaign, which included the groundbreaking “Who Wants Next” two-minute television and web spot. That campaign has been named a finalist for a CLIO Sports Advertising Award. The 160over90 agency has also developed brand campaigns for Nike, Ferrari, Under Armour, UCLA and the Philadelphia Eagles. 

About the Atlantic 10 Conference
The Atlantic 10 Conference is a basketball-centric conference founded in 1976 and consists of 14 diverse members across eight states and Washington, D.C. The mission of the Atlantic 10 Conference is to provide an enhanced student-athlete experience through 21 nationally competitive championship sports. The conference is committed to integrity, educational excellence and providing quality equitable championship experiences for its student-athletes, coaches, and support staff. The membership consists of Davidson College, the University of Dayton, Duquesne University, Fordham University, George Mason University, The George Washington University, La Salle University, the University of Massachusetts, the University of Rhode Island, University of Richmond, St. Bonaventure University, Saint Joseph’s University, Saint Louis University and Virginia Commonwealth University. For more information, visit www.atlantic10.com.

About 160over90
A branding and creative services agency with offices in Philadelphia, Newport Beach, CA and Gainesville, FL, 160over90 has vast experience generating results for nationally recognized brand leaders.  160over90s client roster spans consumer brands, among them Nike, Godiva, Under Armour, American Eagle Outfitters and Ferrari North America; professional sporting teams including the Philadelphia Eagles, Miami Dolphins and Los Angeles Angels; and an esteemed roster of higher education institutions including UCLA, Duke, Notre Dame and the University of Florida.  Services range from the development of single creative pieces [print collateral, packaging and websites] to institution-wide image and rebranding campaigns.  And the globe-trotting team boasts talents as wide-ranging as their interests: art, music, dance, competitive sports, community activism, Hollywood screenwriting and more.  In 2013, AgencyPost.com named 160over90 to its Agency 100 list of fastest-growing agencies in America. http://www.160over90.com

advertisement  
Live Events
LIVE EVENTS
Twitter
TWITTER
Facebook
FACEBOOK
Instagram
INSTAGRAM
Store
STORE