A-10 Announces Multi-Year Media Agreement with Sinclair to Televise Events on ASN
NEWPORT NEWS, Va.— The Atlantic 10 Conference and Sinclair Networks Group have reached a multi-year agreement to annually televise at least 52 A-10 events across seven sports on the American Sports Network (ASN). This includes coverage of both men’s and women’s basketball, and championship exposure in baseball, men’s and women’s soccer, softball and volleyball.
The agreement, which begins in the fall of 2015, represents a significant addition to the Atlantic 10’s already robust national television package, augmenting existing agreements with ESPN, CBS Sports Network and NBCSN. The coverage brings the projected total number of televised A-10 controlled men’s basketball games to approximately 174 starting in 2015-16.
The network will carry a minimum of 32 men’s basketball games, including the two Men’s Basketball Championship first-round games. ASN will also produce and air a minimum of nine women’s basketball games, including the Women’s Basketball Championship quarterfinals. ASN’s Olympic sport championship coverage will include the final match of men’s and women’s soccer championships and the semifinals and final of the baseball, softball and volleyball championships. All events will also be distributed digitally via www.americansportsnet.com.
ASN will also produce and air two weekly 30-minute studio shows, specifically dedicated to the Atlantic 10, from November to March. One will be a magazine-style show that spotlights human interest stories around the league, and the second will offer game highlights of A-10 action. In addition, ASN and the A-10 will work cooperatively to promote league initiatives and to provide conference branding opportunities within live and non-live event productions.
“ASN’s nationwide footprint, combined with our nationally competitive sports, presented a win-win opportunity for both the Atlantic 10 and ASN,” stated A-10 Commissioner Bernadette V. McGlade. “Over the past few years we’ve been able to substantially increase our national television presence. The partnership with ASN only further expands that presence, giving our fans more opportunities to watch Atlantic 10 games and to get to know the many incredible student-athletes and coaches within our conference.”
"We're proud to expand our relationship with the Atlantic 10, a leading conference with deep connections to its communities,” commented Doron Gorshein, COO of Sinclair Networks Group. “Our alliance substantially increases our coverage of Atlantic 10 events, and by delivering more live sports and related content to the Atlantic 10 students, alumni, fans, and communities that we both serve, our product offering will be enhanced and allow us to advance our commitment to localism."
ASN is composed of 161 Sinclair-owned and operated television stations nationwide, 23 of which are located in Atlantic 10 Conference markets, which combine to reach approximately 43 million households nationwide. ASN has also developed an affiliate network of regional sports networks to increase the per-game potential distribution to more than 60 million households. The company, which launched in 2014-15, produced 250 college events in nine sports, including seven Atlantic 10 basketball games and the 2015 A-10 Women’s Basketball Quarterfinals. This past season, ASN produced and distributed A-10 basketball games to more than 54 over-the-air stations and 11 regional sports networks across the country, including Altitude, CSN Mid-Atlantic, CSN Bay Area, CSN California, CSN Chicago, CSN Philadelphia, Cox Sports Television, MASN, NESN, SNY and TCN.
Atlantic 10 institutions reside in states that comprise 33.3 million television viewers, 28.8 percent of the nation. There are eight A-10 institutions in the top 25 media markets in the country. All 14 institutions are within or adjacent to the top 64 media markets.