NEW YORK, N.Y.--The Atlantic 10 Conference’s “Next” campaign, which included the 2-minute video “Who Wants Next?” won a Bronze award at the 2014 Inaugural CLIO Sports Awards, held Thursday night at Manhattan’s Cipriani.
“Next,” the creative of which was designed by 160over90, earned the Bronze Award in the Integrated Campaign category. Dick’s Sporting Goods won the Grand Award with its “Sports Matter” campaign. Other finalists include campaigns by Mastercard, Coca-Cola, Duracell, BMW and COVERGIRL.
The CLIO Awards launched CLIO Sports, the newest global awards program, in its milestone 55th anniversary year. CLIO Sports Awards are given to athletes, leagues and associations, media and news outlets, teams, and brands that have produced exemplary creative work that pushes boundaries and demonstrates ahead-of-the-curve thinking.
The CLIO Awards is one of the world’s most recognized awards competitions for advertising, design and communications. The CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. To this day, CLIO’s iconic statue is the most widely recognized and coveted symbol of the industry’s creative accomplishments.
The video and microsite, which was used through February and March at the peak of the college basketball season, can be found at WhoWantsNext.com.