NEWPORT NEWS, Va. — Tom Jacobs has been named Senior Associate Commissioner and Chief Operating Officer of the Atlantic 10 Conference, as announced today by Commissioner Bernadette V. McGlade. He has currently been serving as president of Snodgrass Partners, an executive search firm, specializing in placement of sport industry executives and coaches. Prior to his Executive Search position, he was the Managing Director, Administration and Business Affairs for Player Development at the United State Tennis Association and former Director of NCAA Championships, serving for 17 years at the NCAA and for eight years at the USTA.
At the A-10, Jacobs will oversee external relations including the conference's multi-media rights holder, conference television, digital and internet partners, marketing and ticket sales operations for the men's and women's basketball championships.
In addition, he will supervise and work directly with the conference's Olympic sports and the A-10 championship staff, including all aspects of conference championship event operations, and provide oversight and guidance to elevate the student-athletes' championship experience, venue selection and policy management.
"Tom Jacobs is a veteran administrator who brings a wealth of experience and skill to our A-10 team. His knowledge in external multi-media rights, coupled with his extensive championship operations and policy work, add immediate depth to our staff," stated McGlade. “I look forward to working with Tom, and know our administrators, coaches and student-athletes will as well."
During his tenure with Snodgrass, Jacobs also consulted for the digital entity, FloSports, as well as for the Horizon League. From 2008-2016, Jacobs served as the Managing Director of Player Development for the USTA, where he unified the Elite Player and Player Development departments, worked strategically with external USTA partners and played a major role in the development of USTA Regional Training Centers, including the addition of the USTA Training Center in New York and the recently opened USTA National Campus in Orlando, Fla., where the Atlantic 10 just concluded its tennis championships.
Prior to 2008, Jacobs spent 17 years with the NCAA and served as a liaison to the Championship Cabinet, the director of the “Frozen Four” Ice Hockey Championship and the Division I men's and women's tennis championships, and other NCAA events. He created and implemented the NCAA ticketing strategy, “Frozen Fest,” an interactive fan festival at the Ice Hockey Championships, as well as the “Frozen Four” Skills Challenge, a skills competition involving 16 men's and women's student-athletes at the Championship. He was also responsible for the creative implementation of a contest to name the NCAA Division I Men's and Women's Soccer Championships, now known as the Men's and Women's College Cup, respectively.
“I am very excited to be joining Commissioner McGlade and her terrific team at the Atlantic 10 Conference office. I look forward to working with the 14 outstanding institutions in the conference and all of the A-10's partners to help further the mission of the league moving forward,” said Jacobs.
Jacobs is also no stranger to athletic conferences and college campuses, having served as an Associate Commissioner for the Central Collegiate Hockey Association from 2007-2008, the Big Eight Conference (now the Big 12) from 1987-88 and as the Assistant Marketing Director for the University of California, Berkeley from 1988-1990. A graduate of the University of Kansas where he worked with the Kansas Relays as an undergrad, he earned a Master of Sports Administration and Facility Management from Ohio University. He was inducted into the Intercollegiate Tennis Association (ITA) Hall of Fame in 2008, and is a 2009 recipient of the Jim Fullerton Award from the American Hockey Coaches Association.